Visibility meaning3/30/2023 ![]() Simply put, the signage displayed at your place of business speaks volumes about you. With your digital marketing under control, it’s time to turn your attention to the real world. Occasional updates that show a more personable side can go a long way to helping users care about you. Endless Tweets about discounts on plumbing supplies are hard to care about. Remember that users should have a reason to follow you. It’s also important that your social media presence doesn’t seem 100% promotional. It’s not just a matter of putting up a post every so often and then forgetting about it. Don’t forget to engage with other users, reply to comments, and share material from other sources. The ‘social’ part of ‘social media’ is crucial. Services such as Hootsuite and Tweetdeck can help with this as they allow you to queue up content in advance, ready to be posted at a later date. It’s unlikely that you’ll make an impression posting once a month, so try to keep up a frequent flow of content. Next, it’s important to establish and stick to a regular update schedule. However, this can be a lot of work, so it’s worth identifying which outlets have the most potential for you. ![]() Of course, you can maintain a presence across many different platforms at once. Alternatively, a B2B accountancy enterprise might do better on LinkedIn, where you could target business people directly. If your business sells visually interesting products such as clothing or flowers, Instagram might be the way to go. Identifying the right platforms on which to focus is the first step towards social media success. Depending on the nature of your business, one or more of the many social media channels could be a powerful marketing tool for you. ![]() Let’s look at some great ways of promoting your business and making sure customers know who you are. 4 Brand Awareness Examples to Help You Grow Market Share To that end, it’s important in a branding strategy to get your messaging out as often and across as many channels as possible. There is an old marketing concept known as the ‘rule of seven’ which says that a customer needs to hear your message at least seven times before they remember it. How should we go about building that kind of recognition and familiarity in the minds of our customers? However, cultivating brand awareness isn’t always as easy as we might hope. With a well-known name and reputation, customers will know they should seek your services and think of you first in your industry. ![]() Good brand awareness is vital for the health of any business. ![]()
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